Privacy & Cookies Policy

We take data protection seriously and safeguarding the privacy of our website visitors is important to us. This policy (Privacy & Cookies Policy) sets out the basis on which any personal information we may collect from you, or you provide to us, will be processed and used by us. It also describes how we use cookies and how you can manage them.

When we refer to “we”, “our” or “us” we are referring to Daisy Group Limited of Daisy House, Lindred Road Business Park, Nelson, BB9 5SR (Company No. 03974683) and its subsidiaries or any of them as the context so requires. is part of the Daisy Group.

Any links from our website to other websites are provided merely for your convenience and do not imply our endorsement of the content or the provider. If you follow a link to any of these websites, you do so at your own risk and we do not accept any responsibility or liability for the content of such websites.

Daisy Group is registered to process data under the Data Protection Act 1998 and our registration number is Z9845252.

Information we may collect from you

By using our website or by registering for any of the products and services we offer through it, you are confirming to us that you understand and accept that your personal information may be used by us in the manner described below.

We may collect and process the following data about you:

  • information that you provide by filling in forms on our website. This includes information provided at the time of registering to use our website, subscribing to our products and services, posting material or requesting further products and services. We may also ask you for information when you report a problem with our website;
  • if you contact us, we may keep a record of that correspondence (including email and phone conversations);
  • your name, address, telephone numbers, email address and other information which you supply to us;
  • we may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them;
  • details of transactions you carry out through our website and the fulfilment of those transactions; and
  • details of your visits to our website including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.


Uses made of the information

We may use information held about you in the following ways:

  • to ensure that content from our website is presented in the most effective manner for you and for your computer;
  • to provide you with information, products or services that you request from us or which we feel may be of interest to you, where you have consented to be contacted for such purposes;
  • to audit the usage of our website;
  • to carry out our obligations arising from any contract entered into between you and us;
  • for training purposes, quality assurance or to record details about the products and services you order from us;
  • to satisfy and meet our legal and regulatory requirements;
  • to allow you to participate in interactive features of our services, when you choose to do so; and
  • to notify you about changes to our products and services.

Unless prescribed by law, we will retain your personal information for no longer than is necessary for the purposes for which the personal information was collected or for which it is to be further processed by us.

Disclosure of your information

We may disclose your personal information to any member of the Daisy group of companies.

We may disclose your personal information to third parties if we are under a duty to disclose or share your personal information in order to comply with any legal or regulatory obligation, or in order to enforce or apply our terms and conditions and other agreements; or to protect the rights, property, or safety of our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

In order to provide you with requested products and services we may need to transfer your personal information to service partners based in countries outside the European Economic Area (EEA). This does not diminish your rights. We will take all reasonable steps necessary to ensure that any personal information transferred outside the EEA by us will be treated securely and in accordance with this Privacy & Cookies Policy.


In order to provide you with requested products and services we may need to transfer your personal information to service partners based in countries outside the European Economic Area (EEA). This does not diminish your rights. We will take all reasonable steps necessary to ensure that any personal information transferred outside the EEA by us will be treated securely and in accordance with this Privacy & Cookies Policy.

IP addresses and cookies

IP addresses

We may collect information about your computer, including where available your IP address, operating system and browser type for system administration. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.


Cookies are small pieces of information in the form of text files that are sent to your browser from our web server and are stored on your computer.

We do not store any personal information in the cookie; they are designed only to collect information of an anonymous nature. We will not combine such anonymous information with your personal details.

Our website uses cookies which help to identify you and any particular interests or preferences you express, making your future website visits to us more efficient. Save for the use of cookies, we do not automatically log data or collect data. You can set your computer browser to reject cookies but this may preclude your use of certain parts of our website.

Cookies are essential to using the website, as they gather information on the type of platform you’re using to view our website e.g. Windows, IPhone or PS3. We use this information to optimise our website for your particular platform, in order to help us to try and give you best experience no matter which platform you use. Below are some examples of how we use cookies to do this:

  • To gather information which allows us to identify your platform and record enquires so we may improve customer experience and identify issues on the website.
  • To help ensure you are provided with correct and useful information during your visit to our website.
  • To collect data which allows us to improve our services based on your purchases and website usage.

Categories of cookie

  1. Essential to website function cookies – these cookies allow you to do such things as browse the website, search for products and add items to the basket.
  2. Helpful, non-intrusive cookies – these help improve your experience on the website, for example by recognising your location so we can view broadband strength in your area or reminding you of your recently viewed items.
  3. Google Analytics– to help us record user experience and to allow us to test new services, with the objective of improving user experience on the website. Despite their name, we rather than Google drop these cookies on to your computer.

The cookies we use, the reason for using them and the duration for which they are stored, are as follows:

Essential to the Website

Cookie Name Function Duration
AdInsight Clarity This cookie is set by software from ResponseTap. The software provides website owners with the ability to link website visitor behaviour to telephone calls made to the company as the result of a visit, in order to understand the effectiveness of the website in encouraging calls from customers. The cookie is used to help track visitors who have multiple tabs open in the same browser to prevent errors in tracking. 1 day
AppNexus This cookie contains a unique randomly-generated value that enables the Platform to distinguish browsers and devices. It is matched against information – such as advertising interest segments and histories of ads shown in the browser or device – provided by clients or other third parties and stored on the Platform. This information is used by clients to select advertisements for delivery by the Platform, and to measure the performance of, and attribute payment for, those advertisements.
In addition, this cookie is used to enable clients to use data which does not reveal or use an Internet user’s real-world identity or data they collect outside of the Platform or acquire from other third parties.
This cookie is also sometimes matched to clients’ or other third parties’ cookies so that they can use data they collect outside of the Platform to serve more relevant advertisements to Internet users.
90 days
DoubleClick DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.
Session Also called a transient cookie, a cookie that is erased when the user closes the Web browser. The session cookie is stored in temporary memory and is not retained after the browser is closed. Session cookies do not collect information from the users computer. They typically will store information in the form of a session identification that does not personally identify the user. Session
ShareThis We use pixels to place a cookie on your visitors’ browsers. In some cases, this may involve your visitors receiving a cookie from an advertising partner. They can manage their preferences for interest-based advertising at or
We also use statistical IDs for analytics. The statistical IDs are not currently used for interest-based advertising. If we start using non-cookie technologies for interest-based advertising, we will update this page and our privacy notice, along with providing an opt-out through the NAI opt out platform.
YouTube Google collect information to provide better services to all our users — from figuring out basic stuff like which language you speak, to more complex things like which ads you’ll find most useful, the people who matter most to you online, or which YouTube videos you might like. The information Google collects, and how that information is used, depends on how you use our services and how you manage your privacy controls.
Rubicon Project The company runs a technology platform for automated real time bidding for online behavioural advertising. Their cookies build user profiles for the purposes of placing individuals into segmented categories, so that they can be shown advertising believed to be relevent to interests based on past browsing patterns.
The main purpose of cookies set by this host is: Targeting/Advertising
Google Analytics Used By Google Analytics to – Determine which domain to measure, Distinguish unique users, Throttle the request rate, Remember the number and time of previous visits, Remember traffic source information, Determine the start and end of a session, Remember the value of visitor-level custom variables
MFM Client Data Used to monitor user journey from ad campaign until enquiry submission 1 month
Optimizely Optimizely uses persistent visitor-level cookies and localStorage to uniquely identify visitors, track their actions, and deliver consistent experiences across page loads. It sets a number of cookies, each storing a different set of data.
ResponseTap Monitors a user’s behaviour for tracking and linking visitors to calls made.
WordPress Stores a logged in user details

Analytics and Marketing Cookies

Cookie Name Function Duration
Google Analytics These are cookies which are used to gather user information to help improve the user experience. These are often known as “UTM” cookies which are described in more detail in this table. See below
Google Analytics Utma Identifying Unique Visitors. This cookie records a user’s first, previous and current visits to the website. It also records the total number of a user’s visits. 1 day
Google Analytics Utmb Tracking Traffic Sources & Navigation. These are used to help determine the length of a user’s session on the website. This cookie takes a timestamp of the exact moment a user enters the website. Session
Google Analytics Utmc Tracking Traffic Sources & Navigation. These are also used to determine the length of a user’s session on the website. This cookie takes a timestamp of the exact moment a user leaves the website. Session
Google Analytics Utmx Website Optimizer. This cookie helps us to determine the most effective design for our website. 6 Months
Google Analytics Utmz Tracking Traffic Sources & Navigation. This cookie enables us to see where a user of the website has been referred from (e.g. a search engine, a direct link or an advertisement). This cookie also gets updated as a user views different pages on the website and is used to track how a user navigates within the website. Session

We from time to time add different cookies to test systems to make your user experience better, we will not use or keep any of the data captured during these trials.

Your consent to our use of cookies

On our website, there is a notice which tells you that we use cookies and which provides a link to this Privacy & Cookies Policy to demonstrate how we use cookies and how you can change which cookies you chose to accept.

If you click ‘agree and continue’ you are also providing your consent to those cookie settings and unless and until you change your settings, you’ve agreed to them.

In any event, as we have notified you with that notice about the cookies we use, your use of our website without making any changes to the existing cookie settings we have provided, is your consent to those cookie settings. In other words, we have told you about those cookies and you’ve decided not to block them, so we will assume that unless and until you change your settings, you’ve agreed to them.

Additionally, if you change the settings using your browser settings, you are giving your consent to our use of those cookies which you have not disabled.

How to reject and manage cookies

You can choose not to allow cookies in your browser settings. How you do this will depend upon the browser you are using. More information on cookies, their use and how to accept or reject them can be found at

To opt out of being tracked by Google Analytics across all websites visit

As our cookies are largely aimed at improving the user experience on the website, you may find that if you block certain cookies you may experience deterioration in the service you receive.

Your rights and how to contact us

You are entitled to see copies of all personal data held by us and to amend, correct or delete such data. You can also limit, restrict or object to the processing of your personal data. You can use our privacy centre to access some data. If you gave us consent to use your data e.g. so that we can send you marketing emails, you can withdraw your consent. Information on how to do this is on each marketing email you receive as well as the preference centre.

Under the forthcoming changes to data protection legislation additions rights will be granted to data subjects. For example, the right to rectification provides that we organisations hold inaccurate data the data subject can request that it is corrected within a period of no longer than thirty days. Often, how we deal with data subject rights will through our business as usual processes. Other rights include the right to data to be erased, the right to access data (often referred to as a Subject Access Request), right to object and to restrict processing. There are also rights in respect of data portability and automated decision making, including profiling.

To raise any complaints, objections or to exercise any of your rights you can send an email to us at or you can write to use at Data Protection Officer, Daisy House, Lindred Road Business Park, Nelson, Lancashire, BB9 5SR.

Contact information

If you have comments or any questions about our Privacy & Cookies Policy please contact:

We regularly review our policies and any changes will be posted on our website. This Privacy & Cookies Policy was last reviewed and updated in April 2018.

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Privacy & Cookies Policy
Kerrie Moore